We understand the importance of your privacy and are committed to handling your information with care and responsibility. This Privacy Notice outlines how Sana Sedhra and its affiliates (referred to collectively as “Sana Sedhra”) collect and manage your personal information across Sana Sedhra’s websites, devices, products, services, online and physical stores, and applications that refer to this Privacy Notice (collectively referred to as “Sana Sedhra Services”). By utilizing Sana Sedhra Services, you agree to the practices outlined in this Privacy Notice.

At Sana Sedhra, we strive to ensure that your personal information is collected and processed in a transparent and sensible manner. We value your trust and aim to uphold the highest standards of privacy protection. This Privacy Notice serves to inform you about the ways in which we collect, use, and safeguard your personal information while providing you with a seamless and secure shopping experience through Sana Sedhra Services. Your continued use of Sana Sedhra Services signifies your consent to the practices described herein.

What Personal Information About Customers Does Sana Sedhra Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

Information You Give Us: We receive and store any information you provide in relation to Sana Sedhra Services. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Sana Sedhra Services.

Automatic Information: We automatically collect and store certain types of information about your use of Sana Sedhra Services, including information about your interaction with products, content, and services available through Sana Sedhra Services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Sana Sedhra Services and other content served by or on behalf of Sana Sedhra on other websites. Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with. Click here to see examples of what we collect.

Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. Click here to see additional examples of the information we receive.

For What Purposes Does Sana Sedhra Use Your Personal Information?

We utilize your personal information to operate, enhance, and advance the products and services provided to our customers. These purposes encompass:

1. Purchase and delivery of products and services: Sana Sedhra employs your personal information to manage orders, facilitate product and service delivery, process payments, and communicate pertinent information regarding orders, products, services, and promotional offers.
2. Provide, troubleshoot, and enhance Sana Sedhra Services: We utilize your personal information to ensure the functionality of our platform, analyze performance, address issues, and enhance the overall usability and efficacy of Sana Sedhra Services.
3. Recommendations and personalization: Your personal information aids us in offering personalized recommendations, features, products, and services that align with your preferences and interests, thereby enhancing your experience with Sana Sedhra Services.
4. Provide voice, image, and camera services: In instances where voice, image, or camera services are utilized, we utilize your personal information such as voice inputs, images, and videos to fulfill your requests, provide the requested services, and enhance the quality of our offerings.
5. Compliance with legal obligations: Sana Sedhra may collect and utilize your personal information to fulfill legal requirements, including identity verification and compliance with relevant laws and regulations.
6. Communication with you: We use your personal information to engage with you across various communication channels (e.g., phone, email, chat) regarding Sana Sedhra Services, addressing inquiries, providing assistance, and conveying important updates.
7. Advertising: Your personal information enables us to display interest-based advertisements for features, products, and services that may be of interest to you. We do not utilize information that identifies you personally for this purpose.
8. Fraud Prevention and Credit Risks: Sana Sedhra employs personal information to prevent and detect fraudulent activities, safeguarding the security of our customers, Sana Sedhra, and other stakeholders. Additionally, scoring methods may be utilized to evaluate and manage credit risks effectively.

Does Sana Sedhra Share Your Personal Information?

Information about our customers is integral to our business, and we do not engage in the practice of selling our customers’ personal information to third parties. We only share customers’ personal information as outlined below, and with subsidiaries controlled by Sana Sedhra that either adhere to this Privacy Notice or implement practices that are equally protective of your privacy.

1. Transactions involving Third Parties: We offer services, products, applications, or skills provided by third parties for use on or through Sana Sedhra Services. For instance, you can purchase products from third parties through our platform, download applications from third-party providers via our app store, and utilize third-party skills through our services like Alexa. Additionally, we may collaborate with third-party businesses to offer jointly-branded products or services, such as co-branded credit cards. Whenever a third party is involved in your transactions, we share customers’ personal information related to those transactions with that third party.
2. Third-Party Service Providers: Sana Sedhra may engage other companies and individuals to perform various functions on our behalf. These functions may include order fulfilment, package delivery, email communication, data analysis, marketing assistance, payment processing, content transmission, credit risk assessment, and customer service. While these third-party service providers have access to the personal information necessary to carry out their functions, they are prohibited from using it for any other purposes.
3. Business Transfers: As part of our ongoing business development, we may acquire or sell other businesses or services. In such instances, customer information may be transferred as one of the assets, subject to the commitments made in any pre-existing Privacy Notice (unless the customer consents otherwise). Moreover, if Sana Sedhra or a substantial portion of its assets is acquired by another entity, customer information will naturally be included as part of the transferred assets.
4. Protection of Sana Sedhra and Others: We may disclose account and other personal information when deemed necessary to comply with the law, enforce our Terms of Use and other agreements, or protect the rights, property, or safety of Sana Sedhra, our users, or others. This may involve sharing information with other companies and organizations for purposes such as fraud prevention and credit risk reduction.

How Secure Is Information About Me?

At Sana Sedhra, we prioritize the security and privacy of your personal information. Here’s how we ensure the security of your data:

1. Encryption Protocols: We employ encryption protocols and software to safeguard the security of your personal information during transmission.
2. Compliance with PCI DSS: When handling credit card data, we adhere to the Payment Card Industry Data Security Standard (PCI DSS) to ensure secure processing and storage of sensitive financial information.
3. Physical, Electronic, and Procedural Safeguards: We maintain robust physical, electronic, and procedural safeguards to protect the collection, storage, and disclosure of customer personal information. Our security procedures may include identity verification measures before disclosing personal information to you.
4. Device Security Features: Our devices are equipped with security features to prevent unauthorized access and data loss. You have the ability to configure these features according to your preferences and security needs.

We urge you to take steps to protect your personal information, including using unique passwords for your Sana Sedhra account and other online accounts. Additionally, it’s essential to sign off when using shared computers to prevent unauthorized access. For more information on managing security settings for your device, please refer to our resources.

What About Advertising?

Third-Party Advertisers and Links to Other Websites: Sana Sedhra Services may feature third-party advertising and links to external websites and apps. Third-party advertising partners may collect information about you when you engage with their content, advertisements, and services. For further details on third-party advertising on Sana Sedhra and to adjust your advertising preferences, please visit our Your Ads Privacy Choices page.

Use of Third-Party Advertising Services: We provide advertising companies with information to deliver relevant and useful ads to you on Sana Sedhra. However, we never share your name or any information that directly identifies you. Instead, we utilize advertising identifiers like cookies or device identifiers to enhance the effectiveness of advertising campaigns. While we do not disclose your specific shopping activities, we may share advertising identifiers and estimated ad values to improve the relevance of ads. You can learn more about opting out of personalized advertising by visiting our Your Ads Privacy Choices page.

What Information Can I Access?

At Sana Sedhra, we believe in transparency and empowering our users with access to their personal information. In the “Your Account” section of the website, you can access various types of information, including:

1. Personal Details: Your name, address, contact information, and profile settings.
2. Payment Options: Details of your preferred payment methods and billing information.
3. Purchase History: A comprehensive record of your past purchases made on Sana Sedhra.

What Choices Do I Have?

At Sana Sedhra, we value your privacy and strive to provide you with options and control over your personal information. Here are some choices you have regarding the use of your information:

1. Contact Customer Service: If you have any questions or concerns about how we collect and use your personal information, please reach out to our Customer Service team for assistance.
2. Opting Out of Providing Information: While providing certain information may be necessary to access certain features of Sana Sedhra Services, you have the option to choose not to provide certain information. However, this may limit your ability to fully utilize all aspects of our services.
3. Updating Your Information: You can add or update certain information in your account settings, such as your name, address, payment options, and profile information. We typically retain a copy of the prior version of your information for record-keeping purposes.
4. Managing Communication Preferences: You have the ability to manage your communication preferences, including opting out of receiving email or other communications from us. You can adjust these preferences in your account settings.
5. Personalized Advertising Preferences: You can manage your personalized advertising preferences by visiting our Your Ads Privacy Choices page. This allows you to control the types of ads you see based on your interests.
6. Browser and Device Settings: Most browsers and devices offer settings that allow you to manage cookies and other identifiers. You can adjust these settings to prevent your browser or device from accepting new cookies, receiving notifications about new cookies, or blocking cookies altogether. However, please note that disabling cookies may impact certain features of Sana Sedhra Services.
7. Browsing Without Account Linkage: You can browse our websites without linking your browsing history to your account by logging out of your account and blocking cookies on your browser.
8. Managing Recommendations and Browsing History: You have the ability to manage the recommendations you receive in our store, remove unwanted recommendations, and edit your browsing history preferences.
9. Opting Out of Data Usage: Depending on applicable law, you may have the right to request access to or deletion of your personal information. You can exercise these rights by visiting our Data Privacy Queries page.
10. Seller and Author Accounts: If you are a seller or author, you can add or update certain information in your respective accounts and adjust your communication preferences.
11. Physical Store Data Usage: If you shop in our physical stores, you can manage how certain data is used to analyze the performance of our products and services.

We are committed to respecting your choices and providing you with the tools to manage your personal information in accordance with applicable laws and regulations. If you have any further questions or need assistance with managing your preferences, please don’t hesitate to contact us.

Are Children Allowed to Use Sana Sedhra Services?

Sana Sedhra does not sell products intended for purchase by children. Our children’s products are meant to be purchased by adults. If you are under 18 years of age, you may only use Sana Sedhra Services with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of a parent or guardian.

EU-US and Swiss-US Data Privacy Framework

Sana Sedhra, operated by [Company Name], participates in the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework*.

*We will not rely on the Swiss-US Data Privacy Framework or the UK Extension to the EU-US Data Privacy Framework until they enter into force, but we adhere to their required commitments in anticipation of their doing so.

Conditions of Use, Notices, and Revisions

Your use of Sana Sedhra Services is subject to this Notice and our Conditions of Use, including provisions regarding limitations on damages, dispute resolution, and application of Washington state law. If you have any concerns about privacy at Sana Sedhra, please contact us with a detailed description, and we will strive to address it. Our business evolves continually, and our Privacy Notice may evolve accordingly. We recommend checking our website regularly for recent updates. Unless otherwise stated, our current Privacy Notice applies to all information we have about you and your account. We uphold the commitments we make and will not materially alter our policies and practices to diminish the protection of customer information collected in the past without the consent of affected customers.

Examples of Information Collected

Information You Provide When Using Sana Sedhra Services:

• Searching or shopping for products or services on our platform.
• Adding or removing items from your cart, placing orders, or using Sana Sedhra Services.
• Downloading, streaming, viewing, or using content through our services or applications.
• Providing information in your account or profile settings, including multiple accounts associated with different email addresses or mobile numbers.
• Interacting with our Alexa Voice service or uploading contacts.
• Configuring settings, providing data access permissions, or interacting with Sana Sedhra devices or services.
• Offering products or services through Sana Sedhra.
• Communicating with us through phone, email, or other channels.
• Completing questionnaires, support tickets, or contest entry forms.
• Uploading or streaming images, videos, or other files to Prime Photos, Amazon Drive, or other Sana Sedhra Services.
• Using features such as Prime Video, creating playlists, wish lists, or product reviews.
• Participating in discussion boards, community features, or special occasion reminders.
• Employing product availability alerts, notifications, or reminders.

As a result of these actions, you may provide us with:

• Identifying information such as your name, address, and phone numbers.
• Payment information.
• Age and location information.
• IP address and device log files.
• Email addresses of contacts.
• Content of reviews, emails, or other communications.
• Personal descriptions and photographs.
• Voice recordings captured during interactions with Alexa.
• Images, videos, or other files stored or uploaded to Sana Sedhra Services.
• Information and documents related to identity verification.
• Corporate and financial information.
• Device metrics, usage data, and network details.
• Browsing history, interactions with content, and purchase or download history.

Automatic Information:

Examples of automatic information collected and analyzed include:

• Internet protocol (IP) address.
• Login credentials and device location.
• Content interaction details, such as downloads, streams, and playback information.
• Device metrics, application usage, and connectivity data.
• Service and content usage metrics, error logs, and configurations.
• Clickstream data, page response times, and page interaction details.
• Phone numbers dialed to customer service.
• Images or videos captured in stores or using Sana Sedhra Services.

Information from Other Sources:

Examples of information received from other sources include:

• Updated delivery and address information from carriers or third parties.
• Account information, purchase history, and page-view data from merchants.
• Interactions with products and services offered by subsidiaries.
• Search results, links, and paid listings.
• Information about internet-connected devices linked with Sana Sedhra.
• Credit history information from credit bureaus.

Information You Can Access:

Examples of information accessible through Sana Sedhra Services include:

• Order status and complete order history.
• Personal information, including name, email, password, and address book.
• Payment settings and promotional balances.
• Email notification preferences and subscriptions.
• Shopping lists, wish lists, and gift registries.
• Recently viewed products and recommendations.
• Content, devices, services, and related settings.
• Voice recordings associated with your account.

Your profile, including reviews, recommendations, and reminders.